21st & 22nd of May
Maribor, Slovenia
Friday, April 20, 2018


Programme block: Marketing & Growth Hacks

Marketing & Growth Hacks is definitely one of the hottest programme blocks at this year's PODIM Conference! Four top-notch marketing and sales experts will share the latest trends, hacks, tips and tricks on how to create winning marketing and sales strategies and how to succeed in the world of KPIs and metrics!
In the first keynote speech Behavioral engineering as a key growth generator, our renowned speaker Shira Abel, CEO of the full-service marketing, design and development agency Hunter & Bard will teach you how to think about your customers and how this will end up changing your product as well as your testing! You will gain important insight into why behavioral engineering is crucial in every aspect of your business – from choosing the perfect price for your product, designing a product that will make your customers act the way you want them to, and getting them to remember your brand to making them feel like they are part of the in-crowd. Shira has been working in the startup tech industry for almost two decades. She works with companies to build and implement smart strategies and build online communities that grow companies.
Want to know how to win the market battle with a clearly defined DNA? Too many business leaders fail to ask the most basic questions about their company - Who are we? And why do we matter? - before they leap right into branding. In his keynote speech, Henry Hwong, a principal at Cunningham Collective, will take you through the process of performing “genetic testing” on your company - a branding and marketing strategy that will build market momentum and crush the competition. Henry has led a number of brand strategy and marketing engagements for clients in artificial intelligence, virtual reality, consumer technology, enterprise solutions, IoT, video, food tech, eCommerce, and semiconductors.  With over 24 years of experience in technology and consulting for venture-backed startups and public companies, he has strong operational experience in both large enterprises and startup teams.
Are you into growth hacking and want to further improve your skills? Or perhaps you know about growth hacking, but aren’t yet sure how to implement it in your company's marketing and growth efforts? We got your back with The 7 Pillars of Growth Hacking by Chris Out, a rock star growth hacker from the Netherlands, the managing partner and lead growth hacker at RockBoost. RockBoost is known as one of the leading growth agencies in Europe, helping corporates and scale-ups build a culture of experimentation. Their success stories range from the world's fastest growing online print company to corporate media publishing giants.
Last but not least, the CEO and co-founder of Close.io and sales guru Steli Efti will reveal some of the skills and hacks he uses to achieve incredible results in sales in his keynote on How to optimize your sales process! Steli has helped more than 200 venture-backed startups to build and scale their sales processes and closed thousands of deals worth tens of millions of dollars. Not only has he done it himself, but he has also trained thousands of founders, sales directors and sales reps in how to create predictable revenue.
If you want to improve your marketing and sales results and learn from the best, the Marketing and Growth Hacks programme block is right up your alley! You will be inspired and empowered by some of the biggest stars in the industry!