Aaron Ross is the best-selling author of the award-winning book Predictable Revenue: Turn your Business into a Sales Machine. Aaron has founded Predictable Revenue, a consulting company that helps B2B companies triple sales growth and create self-managing sales teams. He is also the founder of PebbleStorm, which is helping 100 million people “make money through enjoyment” by combining happiness and money. Before Predictable Revenue and PebbleStorm, Aaron was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a US$1 billion venture capital firm. Prior to Alloy, at Salesforce.com, he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com’s revenues by US$100 million. He was also CEO of LeaseExchange, an online equipment leasing marketplace.