In the world of an unparalleled technological development, adopting to new challenges has become crucial for businesses and organizations as well as for the individuals working in them. As innovation nowadays is one of the most important sources for achieving competitive advantage, creativity has become crucial business source for being innovative and thus one of the most in-demand skills. The same goes for business skills that can as well be a competitive advantage for companies and individuals in cultural and creative sector (CCS).

Developing new ideas and discovering new ways of looking at problems are in common to creativity as well as to entrepreneurship. Innovation is at the heart of any growing economy, especially in those where usual practices and existing business models have become outdated. Successful entrepreneurship requires a focus on creativity, integrating innovation and strategic business practices.

And innovation in doing new things and applying creative solutions to problems and opportunities is in order to enhance people’s lives and/or to enrich society.