About The Speaker
Jessica has 15+ experience leading marketing and public relations for startups, scale-ups, and large companies. She was an early employee at TripAdvisor, using PR and social to drive significant member growth, built a monetizable online community for Dunkin' Donuts leading into their IPO, and was an early employee at Sprinklr in Europe, a B2B SaaS company in the social media space, helping them to grow their brand awareness and land clients. Now, she runs a consultancy working with companies on branding and growth marketing. She is also the co-author of two business books on storytelling, published with McGraw-Hill: The Power of Visual Storytelling and The Laws of Brand Storytelling.