Mark Mavretic is the Creative Strategy Lead at Synthesia, the world’s leading AI video generation platform, which reached unicorn status ($1B valuation) in 2023. As one of Synthesia’s first marketing hires, he has been instrumental in driving demand and creative strategy, focusing on direct-response advertising backed by seven-figure ad budgets. His work has helped shape campaigns for global brands, leveraging AI to revolutionize video content creation. Before joining Synthesia, Mark led brand marketing at Celtra across Europe and Asia, managed digital strategy and innovation at Herman & partnerji, and worked on digital campaigns for top regional and global clients at Renderspace and Publicis.
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