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Primož Zelenšek is the co-founder and CEO of Chipolo, a company that started its journey in 2013 with a successful Kickstarter campaign, raising nearly $300,000. Chipolo entered the market with smart Bluetooth trackers that connect to mobile phones, allowing users to track the distance of their items through an app. Since then, the company has sold over 4 million products, which are available on Apple.com, in Best Buy stores across the U.S., and in many other locations worldwide. He is also the co-founder and CEO of Nollie Apps.