Another success story from the PODIM community is making headlines.
Hypefy AI, winner of the PODIM Pitching Competition 2024, has announced a $7.2 million Series A funding round to accelerate the development of its AI-powered influencer marketing platform, expand internationally and grow its team.
Founded in Croatia by Stjepan Zelić and his team, Hypefy AI is tackling one of the biggest operational challenges in influencer marketing. While brands increasingly invest in creator partnerships, campaign execution often remains fragmented and highly manual. Hypefy AI uses artificial intelligence to automate the entire workflow—from creator discovery and outreach to contracting, content review, reporting and payments—allowing brands to launch campaigns across multiple markets with far greater efficiency.
Today, the platform is trusted by global brands including NIVEA, Unilever, Samsung, Philips, PepsiCo, McDonald’s and ABOUT YOU. Hypefy AI has already supported thousands of campaigns across 43 countries, generating more than 700 million impressions.
The Series A round was led by AYMO Ventures, with participation from existing investors Interactive Venture Partners, Oktogon Ventures and Euroventures. The new capital will be used to further develop the platform, strengthen the team and accelerate expansion across Europe, the United States and other international markets.
“We built Hypefy so a brand can describe what it wants to achieve, stay in control of the key decisions, and let AI manage everything operational,” said Stjepan Zelić, CEO and co-founder of Hypefy AI.
A milestone for the PODIM community
Hypefy AI impressed the international jury at the PODIM Pitching Competition 2024, standing out among some of the region’s most promising startups.
Its latest funding round is another reminder of the strength of the Central and Eastern European startup ecosystem and the global potential of companies emerging from the region. Seeing PODIM alumni continue to secure international investment and scale globally is exactly the kind of journey our community exists to support.
Congratulations to the entire Hypefy AI team on this remarkable milestone—we’re looking forward to following the next chapter of your journey.
Explore Hypefy AI
Want to see how Hypefy AI is helping global brands automate influencer marketing at scale? Visit the Hypefy AI website to learn more about the platform and the team behind it.
