Blaž Strle is the Managing Director at BE-terna Adriatic as well as a Member of the Management Board at BE-terna Group, a leading provider of business and IT solutions. Previously, he was the Head of the CRM department at Adacta Group, which merged with BE-terna in 2019, and in 2018 he became its CEO of the Adriatic region (Slovenia, Croatia and Serbia). He started his professional career at the Artificial Intelligence Laboratory at the Faculty of Computer and Information Science, where he was researching Artificial Intelligence and Machine Learning. He also worked for several years as a business consultant and has managed several development teams and has been actively involved in the design and development of custom software solutions and services in several companies. As a business consultant, he has helped companies with international expansion strategies, business process optimization, restructuring of companies, sales controlling concept design and other areas.