Markus Linder

Markus Linder is an impact entrepreneur and investor, focusing on globally scalable business models with a positive impact on the biodiversity and climate crisis. He is the Founder & CEO of inoqo, a tech startup that supports consumers in making purchasing decisions aligned with their environmental and social values. Markus is also an early stage impact investor, leveraging his social media reach to advocate for more conscious consumption behavior. Prior to inoqo, Markus co-founded Zoovu (formerly SMARTASSISTANT), a SaaS startup, as a student in Vienna, Austria. He served as its CEO until 2018 and helped the company become a global leader for AI digital sales assistants, serving many of the world’s largest brands such as Amazon, Microsoft, Canon, Whirlpool and Unilever.