As a notable marketing rockstar, coach and brand-builder, Samantha believes in marketing to create community, inspire through innovation and ultimately accelerate business. Samantha has a breadth of international experience in the Americas, Europe, Middle East and Africa (EMEA). After a successful few years as the Director of Marketing, EMEA region for Starbucks, she is now a chief innovation and inspiration officer at SHIFT Toronto that focuses on giving people and organizations what they need to unleash their inner master; the tools, guides and insights to boost the way they live their lives, innovate and create.
