Petra Wagner is a B2B sales strategist and mentor with 20+ years of experience at IBM and Microsoft, where she led enterprise sales, strategic partnerships, and complex deal negotiations. Having sat on both sides of the table — as seller and as enterprise buyer — she understands how large organizations evaluate vendors, manage risk, and make real buying decisions. She knows why most startup pitches fail and what it truly takes to earn a second meeting. Petra is the creator of the SalesBooster™ Framework, a practical go-to-market system built specifically for early-stage and science-based startups ready to move from first deals to scalable growth. Her upcoming book, Buyer Sense Conversations (publishing March 2026), reveals how founders can align their sales conversations with how enterprise buyers actually think. PODIM attendees will get exclusive insights — and the opportunity for a live book signing at the event.

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