“Everyone has a plan until they get punched in the face.” – Mike Tyson
Launching a new product is a bold move—but entering the market and winning your first real customers? That’s a whole different fight.
On this Builders Stage B2B track, you’ll hear directly from founders and sales leaders who’ve taken punches, adapted fast, and built winning go-to-market strategies that delivered real results. Whether you’re a startup builder preparing your launch or an intrapreneur from a larger company bringing a new product to market, this session is packed with battle-tested insights.
🎯 What you’ll learn
- How to land your first enterprise clients
- What to do when your market entry plan hits a wall
- Strategies for scaling through partnerships, trade shows, and enterprise sales
- Real stories of failure and success—from first calls to closed deals
🧠 Talks & speakers
- Scaling through Corporate Partnerships – Marin Ćurković, All Eyes on Screens
Discover how a small startup landed corporate giants like Vodafone and Etsy—and what it takes to turn partnerships into growth engines. - Trade Shows as a Go-to-Market Strategy – Marin Ribać, Sportradar
Learn how to design memorable booth experiences and turn trade shows into a core channel for lead generation, brand visibility, and fast-tracking deals. - 5 Market Entry Mistakes and Proven Solutions – Boris Pogačnik, ex-Infobip
Hear about the biggest pitfalls when expanding to new regions—and how Infobip launched in 70+ markets while navigating cultural and operational complexity. - From Zero to Enterprise: Strategies to Secure Your First 5 Large Customers – Tomaž Šuklje, Nordoon
Learn how to win early enterprise clients by refining your value proposition, building trust, and turning first adopters into long-term partners.
🧭 Hosted by Zoltan Vardy
B2B sales expert, author of The Launch Code, and advisor to 200+ startups across 26 countries. With over $2B in sales generated, Zoltan knows how to turn a product into revenue—and this year, he’s bringing his latest insights straight from the pages of his new book.
🎟️ Special offer for builders
If you’re a startup or scaleup founder, operator, or team member eager to sharpen your go-to-market strategy and learn from those who’ve done it before, we’ve got something special for you.
Get your Startup Basic ticket for just 195 EUR and gain access to the full Builders Stage program, investor networking, and more. Apply here.
👉 Spots are limited—secure your discounted ticket now and join us in Maribor from May 12–14!
🧠 Come for the insights, leave with a sharper go-to-market plan.
This session is part of the Builders Stage B2B program, powered by Silicon Gardens, with Sportradar as the content partner. It’s one of many deep-dive sessions across the Builders Stage, where 20 experienced operators and founders from the region’s top tech companies will share hands-on strategies, lessons learned, and frameworks that work.
